About the Project

We loved working with the team at The New Vic Theatre in Stoke-on-Trent to give new life to one of the country’s most successful producing theatres and a key part of the region’s cultural life.

Our project focused on new designs for the bar, restaurant and foyer – all important areas for revenue generation and used by many of the 150,000 people with whom the theatre engages each year.

We are really proud to have helped update the interior that had changed very little since it first opened in the 1980s.  We commissioned bespoke light fittings to feature sketches from the Theatre’s archive and incorporated purpose-built displays of props from past performances.

The new interior is both sympathetic to the building and in-keeping with current trends, and has been warmly received with much positive feedback.

“We were delighted with the concepts that Abi Perry-Jones created for us and we gained so much from her practical industry knowledge.”

Fiona Wallace

Executive Director, The New Vic Theatre

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