About the Project

Currently shortlisted in the Casual Dining Restaurant and Pub Awards 2018 Best Designed Casual Dining Restaurant of the Year.

The feel of KuPP Southampton is a world away from the stark, minimalist image that is often associated with Nordic design – our inspiration for the the 484 sqm, 200-cover space came instead from a more hospitable starting point, and the now well-understood concept of hygge.  

The KuPP concept of Food, Drink, Coffee, Store required distinct zones which our design loosely demarked by considered changes in flooring, ceiling rafts and lighting.  We featured lots of warm, natural materials including screens from silver birch tree trunks and mixed in copper highlights to soften the look along with a bespoke fabric we created.

As our design has retained the shell’s concrete finish and exposed services in some areas, it was important to get the balance right and ensure that these more industrial elements were not overbearing.

Jones AD is now set to work with KuPP on the rollout of further KuPP sites in the coming months.

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