Our Creative Director, Abi Perry-Jones in conversation with Hospitality Industry commentator Nikki Thatcher shared her thoughts on the design direction of hospitality interiors for the year to come.
Experience bars seem here to stay with customers needing more of a reason to visit the pub. Jones Architecture + Design creative director Abi Perry-Jones emphasized this, urging operators to “Offer something extra”. She told The Morning Advertiser: “Pubs that go beyond the basics by offering interactive elements or unique activities can give a reason to choose them over competitors. Whether it’s live music nights, immersive decor, taking events or even creative workshops, these added layers of engagement and transformation visit into an occasion. Yet in contrast, a growing movement towards authenticity, longevity and thoughtful design will be key.”
“At the newly opened Listening Bar and VIP lounge at the Cumberland Hotel, we’ve incorporated a shag pile carpet, bronze mirrored wall and ceilings panels with a maximalist retro vibe with rich deep red walls and pink tiled floors.”
Perry-Jones highlighted the importance of authenticity alongside thinking long-term. She added: “Where possible, invest in quality natural materials that will have a longer lifespan rather than short term gimmicks. Ditch the fake plants and throw-away items. For example, a timber floor that can be the more sustainable option, can last many years and refinished several times proving to be the best investment in the long term while quality furniture can be reused and reupholstered to give it a completely new lease of life. These choices create spaces that feel authentic, reduce waste and ultimately deliver better value for both operators and guests.
As this year unfolds, design is likely to be all about balancing bold expression with deeper intention. Overall it appears the future of hospitality design isn’t just about how spaces look but how they feel.
