It’s no secret that the hospitality sector is incredibly competitive – fail to get few fundamentals right and it’s easy to fall out of the race. Learning from our clients, we have found that an essential element of finding success – one that drives everything from customer satisfaction, to revenue potential, to word-of-mouth marketing – is the interior design of your establishment.
Not just there to make your business ‘look nice’, it can drive real-world return on investment and maximise your footfall. Here are some of our most important factors to consider when using your interior design more effectively.
Maximising Space Efficiency And Revenue Potential
Efficient space utilisation is crucial for optimising revenue generation within a hospitality business, impacting capacity, traffic flow, and the amenities that you can provide for guests.
By offering valuable insights on floor plan layouts, traffic flow, and furniture arrangements to make the most of your available space, our design team can help you to transform your building into a well-oiled revenue generator.
Through intelligent design choices, we have been able to help businesses accommodate more guests without impacting customer experience, increase table turnover rates in restaurants, and add revenue-generating amenities without compromising comfort or aesthetics.
Enhancing Guest Experiences
If there is any one thing that we have seen having the largest influence on repeat custom for a hospitality business, it’s the experience the guest has on their first visit. Ensuring that they are well catered for, are able to enjoy their surroundings, and can access everything that they need throughout the stay is a great way to get your customers coming back.
Our thoughtful interior design has often had a direct impact on guest satisfaction levels – creating a comforting and relaxing atmosphere that they won’t want to leave is what they’ll remember. And with 85% of guests saying that design influences their decision on booking a room, it is easy to see how important this is.
Creating ‘Instagrammable’ Spaces
One of today’s most powerful marketing tools for a hotel is social media. The ability to have your space shared to thousands of people online is a truly effective method for spreading your brand and attracting new customers.
From working with a number of London’s largest hotels, we have found that creating an appealing hotel interior with beautiful photo spots that will look great on social media pages can significantly help you to generate free online marketing that you don’t even have to think about. Guests happily share their positive experiences and stunning photos that all showcase your brilliant design, and you benefit from thousands of organic impressions that inspire new guests to book their stay.
Evoking Emotional Connections
Something that we always carefully consider when designing for hospitality businesses is the deep emotional connections that can be made. Well-executed interior designs have the ability to evoke emotions, create a sense of belonging, and convey a narrative. By incorporating elements that reflect the local culture, history, or heritage, we have seen many hotels able to tap into guests’ desire for authentic experiences.
When guests feel more connected to their surroundings, they are more likely to form a lasting emotional bond with the establishment, leading to increased loyalty and repeat visits.
The interior design of your hotel is more than just creating a fancier space – from our many years of working closely with hospitality businesses, we know how it can also be an effective and legitimate way to improve guest experience and ultimately drive more revenue for your business. Many of these factors often go overlooked when implementing a hotel’s design, which is why we always focus on careful planning and consideration of every aspect of the business before settling on something final!