The Cumberland Hotel, Oxford Street

The Cumberland Hotel, Oxford Street

A new look for a landmark london hotel restaurant

We’re delighted to share the results of our latest project working with the Clermont Hotel Group, this time to undertake an extensive refurbishment of a landmark London hotel restaurant.

The Hard Rock Hotel London is rebranding and relaunching as The Cumberland Hotel, Oxford Street – with over 1000 bedrooms this is one of the capital’s largest properties, offering guests sophisticated comfort and a real escape from the bustle of the city.

Seamless flow & smart design

Located in the basement of the hotel premises, the refurbished restaurant is now a welcoming, stylish and comfortable space that operates efficiently, with seamless flow and fast turnover for a large number of guests. 

We reconfigured the basement floor to create a new multi-use space with conferencing facilities, and looked at everything from lighting, carpet and wall coverings through to the smallest details on the furniture installed to ensure that the busy restaurant would look great and provide the best guest experience.

The beauty of bespoke

We designed many bespoke items, from the carpet design, wall graphics and clustered lighting which guide guests from the lift lobby into the restaurant entrance, to the brushed brass screens and curved banquettes which create smaller dining zones within the main space.  

Slatted timber panels and Corian surfaces were used on guest food stations and waiter stations, and bespoke double stools create a novel seating option for two guests to share. 

Digital design sets the scene 

In order to give a sense of place and a focal point, we created illuminated artwork panels to evoke a window looking out over the capital.  A striking digital wallpaper was designed, featuring a contemporary London scene with a dynamic mix of graphics and photography, colour and tone, including an image of Marble Arch recreated around the restaurant entrance doors. 

Commenting on the project, Gareth Lock, COO of the Clermont Hotel Group said;

“Having worked with Abi and team in the past, we knew that they’d deliver a stunning new look for this key space ahead of the relaunch, and that careful consideration would be given to operational issues and the service flow.  We love the new colour scheme and the way that Abi has used furniture, flooring and lighting to break up the space and create a welcoming atmosphere.  We’re really excited to be opening soon and to welcoming guests back to this much-loved London destination.”