Implementation of the “By Thistle” Brand at an Iconic London Hotel
As part of the rollout of the new By Thistle brand, we were commissioned to develop a refreshed Sense of Arrival concept for The Marble Arch Hotel. Our design approach followed the guest journey from the hotel entrance through to check-in, ensuring a seamless and engaging experience that reflects the brand’s new identity.
We were tasked with leading a comprehensive refurbishment of both the ground floor entrance lobby and the first-floor check-in area.
The scheme introduced updated finishes, a new colour palette, bespoke lighting, and carefully selected furniture—all designed and specified to align with the By Thistle brand. A striking new mural, inspired by the hotel’s iconic London location, was created as a key feature adjacent to the escalator leading to the main reception area. Additionally, we designed custom reception desks and self check-in joinery to accommodate the group’s new technology offering.
Our scope also included the restoration of the original Italian marble flooring, previously concealed under carpet for many years. This beautifully reinstated feature now plays a central role in the overall aesthetic of the space.
It has been incredibly rewarding to see the transformation take shape and bring the By Thistle brand to life. The feedback has been overwhelmingly positive, and we’re now progressing with further Sense of Arrival projects across the group.
