Experience, engagement and bespoke design: a new look for an iconic London hotel

We recently completed a new design for a restaurant and VIP lounge in The Cumberland Hotel – the iconic hotel with a rock and roll history in an iconic location in the heart of London. The new VIP lounge offers guests an elevated sanctuary and a stylish retreat within the buzzy West End hotel designed to deliver an indulgent experience for discerning guests.

The space functions as a listening bar where guests can curate their own soundtrack from an extensive vinyl collection, ensuring a personalised and immersive atmosphere. A warm material palette of a soft pink ceramics and green marble sits perfectly alongside the tones of walnut timber. Walls and ceiling are drenched in a rich crimson tone and accented with integrated lighting throughout. The design details are considered, with inviting seating upholstered with leather and textured fabrics. A bespoke textural carpet fitted to the wall adds warmth, texture and acoustic qualities.

Softness – a tactile and eye-catching addition to the interior which acts to enhance the intimacy of the premium space. A custom timber console with turntables and display shelving references the hotel’s musical history, while the refreshment area offers a refined take on practicality with integrated refrigeration, brass accepts and an ice cream station to add a touch of playful indulgence for VIP guests. Clusters of soft seating create intimate zones for relaxation, offering a serene alternative to the lobby’s energy.

Commenting on the project, Paul Knightley, Chief Operation Officer, Clermont Hotel Group, said:

“We love the new look spaces and the way that they enhance our guest experience, but what really stood out is the way that Abi and the Jones AD Team took time to understand our strategic objectives as a business.”